Successful relationships are built on trust and understanding. Consider me an integral part of your business who will help you build a relationship with your customers. I want to understand your company vision, and what matters to your business. I care deeply about what drives your customers, what it is they're trying to achieve, what are their barriers. Before copy begins, I work hard to build this understanding in a variety of ways - through stakeholder conversations and competitive analysis. Language is considered, and is led by customer benefits, not corporate jargon.
