Kerrie Alexander

I collaborated with global UX and Product teams to make the process of adding a bank account more intuitive and simple for a PayPal customer. We reduced the steps from 6 to 3 and several months later, the redesign was adding $3.6M in customer lifetime value/year.

In partnership with global and local product teams, regional marketing, and legal counsel, I tailored American English content for British English business owners, simplified the application process and created marketing messaging, system emails, error messages, the product landing page, and customer FAQs.

I developed a content strategy for the MyPolice app, making it more straightforward for the public to report crimes and understand crime rates in their local community.

In partnership with UX, Product and Engineering, I created an app to help vets more easily and accurately detect heart murmurs in dogs.

Digitas Health created a pitch deck playbook for Dacadoo, a global, award-winning digital health engagement platform. Working closely with the head of strategy, I created motivational content to coach users to achieve and maintain healthy lifestyle habits.