Kerrie Alexander

Business owners can apply in minutes for a Teya Cash Advance of up to £1.5 million and unlock much-needed cash flow for their business. I led the end-to-end creation of customer-first, benefit-led copy for Teya's revenue-based finance product across platforms (emails, direct mailers, landing pages, SMS), in close collaboration with multiple cross-functional teams and third parties.

I had end to end responsibility for the creation of marketing emails for new financial spread bettors. I created copy within brand guidelines ensuring consistency across the product. I collaborated closely with the legal and compliance team, ensuring copy met legal and regulatory requirements.

I was hired to revamp HSBC's personal banking website, in partnership with a team of content writers and designers. I crafted product copy about bank accounts, credit cards, loans, mortgages and insurance, making sure the copy was benefit-driven, SEO-friendly and compliant with the ASA guidelines.

I promoted a P2P money transfer service, allowing Kenyans to pay quickly, easily and securely through their phone like never before. Content deliverables included a landing page, FAQs and video script.

In partnership with global and local product teams, regional marketing, and legal counsel, I tailored American English content for British English business owners, simplified the application process and created marketing messaging, system emails, error messages, the product landing page, and customer FAQs.

GDPR is said to be the toughest privacy and security law in the world. I set the content approach on the PayPal website in 18 languages, ensuring compliance across EMEA. The experience included a redesigned marketing preference centre, cookies banner, landing page and video.